Forget the playbook.
Key Ideas
that actually work.
Key principles
No method
— The innovation field is not a smooth continuum, and no single method can help you navigate it.
No pipeline
— Although it’s a pervasive mindset, innovation doesn’t fit in a pipeline.
Predictions
— Predictions don’t work, but they are needed. Only not as you’d expect.
Puzzles and Mysteries
— Innovation is not a zero-sum game or a puzzle you can crack by being smart about it.
Risk
— Risk is not a bad word. Innovation doesn’t mitigate business risk; it’s fueled by it.
Innovation is counterintuitive
Chaos
— There are proper innovation tools for when markets become unpredictable; however, they are often forgotten between crises.
Culture
— Corporate culture vastly dictates how your innovation strategy should be shaped, yet it’s rarely addressed.
Customers
— Typically, customers are unaware of their needs, which explains why most customer-driven discovery methods fail.
Explore/Exploit
— It doesn’t work (sorry).
Portfolio
— At the core of any effective global innovation strategy, there’s a portfolio approach.
Market challenges
AI
— The core issue of Artificial Intelligence is rarely framed and properly considered: its lack of reliability.
Defense
— The defense market has always been rumored as the slowest to innovate. Not anymore.
Kodak
— No, Kodak is not the poster child of inventing and yet completely missing out on the next big wave.
Luxury
— There’s a misconception that technology and luxury do not blend well.
Metaverse
— A template to understand any current tech trend sold as the future of your market.
No nonsense tools…
Business model
— The way business models are explained is too generic for innovators; we need to focus on connecting a customer problem to value creation.
Culture framework
— Our straightforward framework to lay out and understand your corporate culture.
Marketing
— Why your market claims are usually empty and how to focus them on your value.
Pitch
— Pitching for innovators is far more strategic than having a good deck of slides.
Problems
— Innovators can only solve four problems, but they require vastly different mindsets and teams.
Startup
— How to run a startup, a quick and dirty guide.
Technology
— Understanding how technology transitions from R&D to market dominance is anything but straightforward.
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