5 min
A business model for innovators
The full article behind this framework. Why we let go of the generic business model canvas, and how to map an innovation project from Problem to Added Value to Product.
Read the article →Value-DrivenInnovation Framework
The tool we have been using and polishing for years had different names, but always the same logic. We simply call it the Innovation Framework, but this doesn't matter much.
What matters is that it lays out the most straightforward and precise logic you have to connect fast if you want to innovate anything. And this is how we deal with describing a business model for an innovation project:
1. PROBLEM
2. ADDED VALUE
3. PRODUCT
1. PROBLEM
2. ADDED VALUE
3. PRODUCT
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Your one-minute pitch
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