How to run a startup — a quick and dirty guide
The non-consensual playbook. What actually matters when you're going from zero to one in a B2B tech context — and what to ignore.
ReadEight reliable pitch strategies for innovators entering a market
The pitch forms that actually work when you're entering an established market with something new.
ReadThe 3 levels of value-driven prototyping
An effective prototyping strategy, step by step — from internal tools to client-facing MVPs.
ReadNobody wants your tech or your product
Customers don't buy technology. They buy a solution to a problem they actually have.
ReadRather than asking customers explicitly about feature X, Y or Z… ask, 'What is the smallest or least complicated problem that the customer will pay us to solve?'
Steve Blank — The Startup Owner's Manual
Startups are Schrödinger's cats
A startup is simultaneously alive and dead until observed by the market. The implications for how you run it are profound.
Leveraging the Problem Mindset
Innovation starts with pain, not ideas. How to systematically find problems worth solving before building anything.
7 Principles to survive as an early-stage deeptech startup
It's always about the customer's problem. Seven hard-won principles for deeptech founders in the early stages.
Moving from MVP to minimum viable business
A product without a repeatable business model isn't an MVP — it's a prototype. Here's what to build instead.
Should your startup apply to an open innovation program?
Corporate programs offer resources, but at a cost. How to assess whether it's worth it before you apply.
The most overlooked question a startup should ask to start with
Before roadmaps, before pitches, before hiring — there's one question that determines everything else.
The BS narrative of 'startups can't scale in Europe'
The myth is lazy. European startups don't have a scaling problem — they have a market fragmentation problem.
Why startup valuation is the worst possible KPI
Chasing valuation destroys the decisions that actually make a startup valuable. What to measure instead.
The Innovation Framework
A structured approach to innovation strategy — from market positioning to portfolio management and execution.
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