Innovation Training From R&D logic to solid business case in 3 weeks.
Tired of ineffective innovation training? So were we.
Webschool program
Who this is for
- Corporate accelerator teams.
- Intrapreneurship cohorts.
- R&D and engineering teams with an innovation project to deliver.
- Deeptech startup founders getting into business roles.
How it works
- Each session is a self-contained 8-15 min learning unit with a deliverable.
- Every concept is immediately applied to the participant’s own project with a shared canvas structure.
- Facilitated coaching sessions reinforce each module with live project review.
Streamlined for impact!
Forget theory-heavy approaches. We focus on simple, actionable frameworks that work in the real world. The online format allows flexible learning and gives you access to essential tools, insights, and strategies wherever you are.
The learning arc
- Why most innovations fail, and what they have in common.
- Invention vs. innovation: the fundamental difference.
- Reframe any technical project around the customer’s purchase decision.
- A matrix to qualify any problem before investing in a solution.
- Viable opportunity vs. technology in search of a use case.
- Real-world examples of solutions built without a clear problem, and why they failed
- Find the customers suffering most from the problem right now.
- Why early adopters are your most valuable asset, and how to find them.
- The forces that move the rest of the market toward your innovation.
- Turn a project idea into a testable strategy.
- Define the 5 core hypotheses your project depends on.
- From first insight to first proof of concept.
- Map every benefit to a measurable financial or operational outcome.
- Features, values, upsides: why the distinction matters for budget approval.
- Quantify value across Finance, Market, Process and Culture.
- Pricing is not a negotiation. It's a fraction of the value you create.
- Replace vague claims with metric-based arguments.
- Build an ROI case a CFO can approve on the spot.
- Map competitors on what actually matters to the customer.
- Why “we have no competition” is always wrong. Find the real competitive landscape instead.
- Identify genuine blue ocean positioning and roadmap toward it.
- A business case that holds even if the commercial hypothesis fails.
- Six types of value a project generates beyond direct revenue.
- Identify internal sponsors for each strategic return from day one.
- Your business model and your pitch are the same document.
- One story, five levels: from a 20-second hook to a full deck.
- The one-sentence test every project must pass before pitching.
- A 10-slide / 20-minute structure that answers every sponsor question.
- Open with the problem, make the value impossible to ignore by slide 2.
- Turn “What We Need” from a weakness into a strength.
- Compress 20 minutes to 10, 5, and 1, without losing the core argument.
- The three slides that must survive every cut.
- Exercise: 60-second pitch, cold, to a hostile listener.
- Three PoC types: from idea prototype to functional MVP, and when to use each.
- A stakeholder conversation is your best minimum viable business test.
- Every pitch is a learning session: 20% out, 80% intelligence in..
What participants walk away with
What they said about it
“I went through the entire Innovation Web-School. I love it from A to Z. From all my 20 years of experience in bringing tech ideas to commercialization, I couldn’t have put it better myself! It really covers all important aspects and perspectives in a compact way. Chapeau bas!”
“The startup Web-School stands out from the crowd by offering startup coaching with a customer ROI-focused approach. Using straightforward, effective tools and thinking methods, we can assess the real impact of our innovation on the customer’s journey and identify the most critical pain points it can address. This way, we finally know which specific issue we can deliver real customer value on and where to focus as a startup. This training worked even more perfectly on our B2B model, which is quite hard to find.”
Ready to accelerate
your teams' innovation skills?
Our Web-School delivers practical, jargon-free online training designed for tech entrepreneurs and corporate innovators. With years of hands-on experience, we've distilled the most effective strategies to help you drive real change.
Book a discovery call