How to build a European incubator in 2026 - #1. Forget the city
Most public incubators and startup programs built in Europe over the last
The one and only KPI that directly tells you if your innovation program works
Every innovation lab, corporate incubator, or internal hub faces the same uncomfortable
The safest thing you can do right now is to take more risks
A commonplace executive paralysis gets dressed up as prudence. In uncertain times,
🟢 Should you steal Apple's "do nothing" AI strategy?
While we watch both Silicon Valley's AI frenzy and global corporate FOMO, we should maybe consider how Apple is waiting things out. For fifty years, they played a long game of letting new entrants flame out, while collecting rent. Let's discuss...
🟢 Sora is Dead. Designers' jobs are not going anywhere anytime soon.
On March 24, 2026, OpenAI quietly announced it was shutting down Sora,
How's your team dealing with AI right now? It's probably 50/50.
I was teaching a 3-day MBA class to 30+ students a few
🟢 About desirability and innovation
I've been hearing the term desirability quite a lot lately.
Scott Galloway and the tricky mindset of Apple's downselling strategy
I addressed very recently the (in my very much professional opinion) superb
🔒 The $840 billion delusion of AI disrupting enterprise software
The story making the rounds in tech news media and analyst reports is all about AI eating enterprise software (Salesforce is in trouble, OpenAI is the next Microsoft, B2B adoption is moving at consumer speed, and incumbents are finished). Almost none of this is accurate...
Elegantly downselling: Apple and the MacBook Neo
Yesterday, Apple announced the MacBook Neo, and most analysts commented on its
The Ford EV debacle is all about how strategy is always downstream to culture
Ford just wrote down $19.5 billion, killed their new flagship F-150 Lightning after only three years of production, and is now spending another $7 billion to scrap their whole EV strategy. If it's not the most expensive industrial pivot failure in recent automotive history, we're close enough.
🟢 Our digital framework is now interactive
This is going to be a short edition of the newsletter, but there's been quite a lot of work to give you an interactive version of one of our key frameworks. Hope you'll enjoy it!