The AI "job-pocalypse" feels like a Y2K bug moment
Fear often balloons when approaching transformational tech changes. Most of it is irrational, overblown, and (worse) hides the real dangers.
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The product vs. service distinction wastes your innovation time
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🟢 What Audemars Piguet gets from the Swatch deal (not much)
The AP x Swatch Royal Pop collection, launched on 16 May 2026, says everything about how mass consumer brands think about luxury, and very little about how luxury brands should think about themselves.