ChatGPT is making Brand Personality a hard science. Are you ready?
One weird change that LLMs are introducing to the world is a
AI
Unlike crypto and the latest fads, artificial intelligence (AI) seems to be the most significant technology breakthrough since the Web. How do we know? Because it's already affecting you or your customers, and if you're not already preparing, your competitors certainly are. Here's what we think you should understand about it as it unfolds...
🟢 The AI bubble discussion...
This week, let me put a quick nail in the 'bubble' discussion about AI. Being quite the cautious sceptic, I am about tech and know the usual hype curve perfectly well, so I don't think AI is going away anytime soon...
No, Nobel economists still haven't cracked down on how to innovate
Philippe Aghion and Peter Howitt, recent Nobel Prize winners in economics, will end up shaping how European governments think about innovation for the next decades. And that's not good news.
🟢 Tech supremacy, yuan, gold, and scaling trust
This is a bit of an odd edition of the newsletter as it addresses geopolitical events that I usually don't discuss. But, like most of you, probably, I was trying to give a cogent answer to the question: will there be an AI bubble explosion soon (spoiler: the answer is no).
🟢 A friendly reminder: There is currently no AI expert available
Yesterday's Apple lack of AI is a positive signal (of sorts)
In terms of innovation, the only remotely interesting announcement from Apple'
🟢 ASML’s investment in Mistral is about Europe, hype, and scaling opportunities
By now, you've probably heard about Mistral, and if you
We dream of HER, we fear HAL… but we’ll get SAP
Like Sam Altman, we dream of HER. You know, Scarlett Johansson’s
AI innovation isn’t one-size-fits-all
Google rolled out its flagship healthcare AI, Med‑Gemini, with fanfare, until
“Natasha, this is a pencil. Everyone has access to a pencil, and likewise, everyone with a phone will be using AI, if they aren’t already. It’s how you use the pencil. You see?”
This was David Lynch discussing AI in the movie industry before his
The business winners and losers of the global AI race in 2025
In case you're still in doubt, real money has been
iyO Audio: Seeking the next iPhone moment (yes, here we go again)
iyO Audio is the latest startup trying to convince us that the