By Philippe MEDA in Newsletter — 04 Mar 2026 🟢 Our digital framework is now interactive This is going to be a short edition of the newsletter, but there's been quite a lot of work to give you an interactive version of one of our key frameworks. Hope you'll enjoy it!
Newsletter 🟢 Business strategy is only about one thing: avoiding becoming a commodity Business strategy is often seen it seems as a convoluted field dealing with tons of tools, frameworks, and intricate concepts. I'd argue that if you care to streamline all the fluff, it's only about one thing: making sure a business doesn't fall into the commodity trap.
AI is looking for problems to solve: grocery shopping is among the worst ones Here we go again. This morning LinkedIn decided to feed me one
Innovation Culture 🟢 'Thinking in Bets': a handbook for innovation portfolio decisions Bad timing on my part; this is a book I should have recommended as a summer read. Now we are all back at our desks, but hey, it reads just as well on a Tuesday evening in September!
Innovation Strategy 🟢 Hacking McKinsey's three horizons for chaotic markets McKinsey's three-horizon model gives a useful common vocabulary for innovation strategy. But it was built for a stable planning environment, and it doesn't explain either how to navigate and transition from H1 to H3 or how much an incubation structure's real capacity sits in H1, H2, and H3.