By Philippe MEDA in Hot Takes — 27 Mar 2025 Breaking: Apple enters the PC market with direct sales on its website Photo by Markus Winkler / Unsplash This is real:
Hot Takes 🟢 What Europe actually loses when Apple withholds its AI (nothing much) On Apple, the European DMA, Siri AI, and the current lack of demonstrable value for consumer AI.
Hot Takes The product vs. service distinction wastes your innovation time Sit through enough innovation workshops in large organizations, and you will eventually
Hot Takes The AI "job-pocalypse" feels like a Y2K bug moment Fear often balloons when approaching transformational tech changes. Most of it is irrational, overblown, and (worse) hides the real dangers.
Newsletter 🟢 What Audemars Piguet gets from the Swatch deal (not much) The AP x Swatch Royal Pop collection, launched on 16 May 2026, says everything about how mass consumer brands think about luxury, and very little about how luxury brands should think about themselves.