Strategy Did Apple drop the ball with the Vision Pro launch? (Yes.) Although I must say I'm not very interested in Apple&
Strategy 🟢 Dealing with uncertain times: Real Options I recently discussed with a friend who has been involved in different
Strategy Risks are getting weirder; here are the Grey Swans As someone dealing with risk and uncertainties as the fuel of my
Strategy 🟢 How far can you lock in customers? The HP case After about 25 years in various positions, I'm still surprised
Strategy Market segmentation? It's mostly a bad idea If you think about it, the very notion of segmentation is quite
Newsletter 🟢 How to disrupt long-cycle markets, the Anduril case For those of you, my readers, who are innovation actors in long-cycle
Strategy 🟢 Medness, the missing healthcare market As someone working in the healthcare market, as well as tech gadgets
Weak Signals Conflating brand and strategy? Seth Godin was probably the first business author I read during my