Strategy
🟢 Is Citroën's AMI leapfrogging Tesla's master plan?
On the surface, the success of the Citroën AMI as a light electric car is endearing. But despite its promises it might be a cautionary tale for the rest of us in the industry.
Newsletter
Every Friday, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community 😎
🟢 Apple discretely unveils Apple cars; not the Apple Car
After yesterday Apple's WWDC 2022 annual keynote, it's difficult to zoom out from the myriad of software tweaks and products announcement (only a new Mac, really). Let's deep dive into what might have been discretely unveiled. Apple cars.
Hot Takes
🟢 Does business research matter?
In a world shaken by so many struggles, we're starting today a short series questioning the logic and practices of business schools, academia, and executive education.
Hot Takes
🟢 What the video-game market tells us about innovation trends
Toolbox
🟢 The pace layers of innovation
Why the different forms of innovation can only move at a different speed. Not so much because some are slower or faster, but because they impact different layers of the market infrastructure.
🟢 Building a proper innovation portfolio - Part 3
The last entry in our innovation portfolio series deals with the most important of it all: your organizational culture.
🟢 Can Google get AR off the ground?
Google announced a new AR glasses prototype. What to make of it? Whether you deal with VR (virtual reality) or AR (augmented reality) you need to solve three big problems at the same time: * Find a real market problem to solve at scale. * Build a hardware layer that is powerful
🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🟢 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
Toolbox
🟢 Building a proper innovation portfolio - Part 2
In this second part of our series on how to build a proper corporate innovation portfolio, we are talking numbers, critical mass of projects, and optionality over serendipity!
Weak Signals
🟢 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
Toolbox
🟢 Building a proper innovation portfolio - Part 1
Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...