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🟢 The 3 levels of value-driven prototyping
Newsletter

🟢 The 3 levels of value-driven prototyping

This month, I'm starting to share some of my most internal and effective tools for our VIP subscribers. We're starting with what should be an effective prototyping strategy and how to plan for it, step by step.
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Philippe MEDA
China is great again...

China is great again...

We can officially say that the world has now awakened to China&
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Philippe MEDA
The value of design

The value of design

I'm not going to lie, it's been the
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Philippe MEDA

Rather than asking customers explicitly about feature X, Y or Z…ask, ‘What is the smallest or least complicated problem that the customer will pay us to solve?’

Steve Blank: “The Startup Owner’s Manual"
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Philippe MEDA
🟢 Leveraging the Problem Mindset
Newsletter

🟢 Leveraging the Problem Mindset

Innovation starts with pain, not ideas I'm often asked what
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Philippe MEDA
Of the European car industry as a proxy for our geopolitical woes
Hot Takes

Of the European car industry as a proxy for our geopolitical woes

I began working with several prominent European automotive companies around 2012; at
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Philippe MEDA
🎄 Our new Corporate Membership is live!
Quick note

🎄 Our new Corporate Membership is live!

TLDR: You can now subscribe as a paying member for a flat €450 /year to get access to exclusive VIP content.
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Philippe MEDA
🟢 The “Véli” question: Can a 'good' idea become a market?
Newsletter

🟢 The “Véli” question: Can a 'good' idea become a market?

This is a topic I’ve been watching unfold for some time, and one I’ve chosen to remain relatively quiet about, as I know many lovely people involved in this field. But beyond the ‘feel-good’ aspect of it all, I believe it’s past time to switch to a more hardcore mode to get things done...
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Philippe MEDA
Why I'm not writing a business book

Why I'm not writing a business book

It took me a while, about three to six months, but I
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Philippe MEDA
🟢 Want to foresee how AI will impact your business? Look at self-driving technology.
Newsletter

🟢 Want to foresee how AI will impact your business? Look at self-driving technology.

TLDR: Waymo's self-driving ups and downs are the typical template for how a properly disruptive tech is introduced to the market. The alternating hype and push-back phases are the best way to discuss what will happen next with AI.
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Philippe MEDA
I'm going down from 3,000 to 1,000 subscribers

I'm going down from 3,000 to 1,000 subscribers

This weekend, I'm cleaning up my newsletter, culling my subscriber
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Philippe MEDA
🟢 The more critical inflexion point in the global market? China is now doing luxury on its own.
Newsletter

🟢 The more critical inflexion point in the global market? China is now doing luxury on its own.

China’s luxury market is shedding an old operating system where venerable
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Philippe MEDA
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