innovation copilots
  • Manifesto
  • Latest insights
  • Dealing with Chaos
  • Contact Us→
Sign in Subscribe
AI killing the web might be the best opportunity of the last decades for branding
Hot Takes

AI killing the web might be the best opportunity of the last decades for branding

Last July, I was writing about the death of the web. I
Read more
Philippe MEDA
🟢 9 Strategic insights for 2025 - 3. It's all about geopolitics, dummy!
Newsletter

🟢 9 Strategic insights for 2025 - 3. It's all about geopolitics, dummy!

We pursue our exploration of the short-term shifts that will most certainly impact your innovation strategy within the next few years. This week we discuss geopolitics.
Read more
Philippe MEDA
Another big ideas innovation lab bites the dust...
Innovation Strategy

Another big ideas innovation lab bites the dust...

Google, like many other big corporations, is signaling the end of its
Read more
Philippe MEDA
🟢 9 Strategic insights for 2025 - 2. Robots might come in sooner than expected
AI

🟢 9 Strategic insights for 2025 - 2. Robots might come in sooner than expected

The core insight We are all caught in the current AI hype,
Read more
Philippe MEDA
"Let Google do the googling for you..."
AI

"Let Google do the googling for you..."

Following the latest Google I/O conference, where the search giant presents
Read more
Philippe MEDA
Apple hasn't gone bad at marketing; they are in an existential crisis
Innovation Strategy

Apple hasn't gone bad at marketing; they are in an existential crisis

An interesting controversy started two days ago when the latest Apple ad
Read more
Philippe MEDA
🟢 9 Strategic insights for 2025 - 1. There is no digital market
Newsletter

🟢 9 Strategic insights for 2025 - 1. There is no digital market

In this series, I will share the nine key insights I deeply believe you should be aware of to drive any business into our short-term and yet very volatile future...
Read more
Philippe MEDA
🟢 My Big Technology Framework - Part 6. Final insights
Technology

🟢 My Big Technology Framework - Part 6. Final insights

For the next few weeks, I'm taking up the challenge of explaining all the mechanisms at play that lead a technological invention to become an innovation in the market. Which is probably more difficult than what physicists do when they try to explain the universe : )
Read more
Philippe MEDA
Hey Tesla, what is a platform?
Hot Takes

Hey Tesla, what is a platform?

If you still need to understand what a platform is, look no
Read more
Philippe MEDA
How to close the gap with competitors when your venerable brand slows you down?
Innovation Culture

How to close the gap with competitors when your venerable brand slows you down?

When discussing innovation (changing the market), it's often overlooked that
Read more
Philippe MEDA
🟢 My Big Technology Framework - Part 5. Where disruptions come from...
Technology

🟢 My Big Technology Framework - Part 5. Where disruptions come from...

For the next few weeks, I'm taking up the challenge of explaining all the mechanisms at play that lead a technological invention to become an innovation in the market. Which is probably more difficult than what physicists do when they try to explain the universe : )
Read more
Philippe MEDA
Energy is the key bottleneck for AI in the next few years...
AI

Energy is the key bottleneck for AI in the next few years...

In a recent interview with Dwarkesh Patel, Mark Zuckerberg addressed the mother
Read more
Philippe MEDA
innovation copilots © 2026
Powered by Ghost