🟢 YouTube’s true competition: your time, not TV or Netflix

As YouTube grows its dominance in living rooms — watch time for sports on TVs rose 30% this year, and viewers consumed 400 million hours of podcasts monthly on TVs — it’s clear their competition isn’t just Netflix or Disney+. They compete with Fortnite, the gym, and even your local library. Your spare time is a zero-sum game, and YouTube’s strategy reveals the importance of addressing the larger problem: the limited number of hours we can dedicate to leisure every day.