🟢 YouTube’s true competition: your time, not TV or Netflix
YouTube’s steady takeover of the living room is a fascinating case study of how innovation is not about competing on products. The platform understands this very well, as it has become a serious contender in the battle for something both finite and universal: your time.
As YouTube grows its dominance in living rooms — watch time for sports on TVs rose 30% this year, and viewers consumed 400 million hours of podcasts monthly on TVs — it’s clear their competition isn’t just Netflix or Disney+. They compete with Fortnite, the gym, and even your local library. Your spare time is a zero-sum game, and YouTube’s strategy reveals the importance of addressing the larger problem: the limited number of hours we can dedicate to leisure every day.
