🟢 TRIZ as a cheat code for business model innovation

I had on hold for quite a few weeks an article on how I sometimes use some tools to help generate and challenge business ideas or formulate different business models around new technology.

One of the tools I've been using for years is the TRIZ methodology.

It's a problem-solving methodology developed by the Soviet engineer and inventor Genrich Altshuller. It is based on the analysis of patents and innovation in a wide range of industries and aims to provide a systematic approach to problem-solving by identifying and applying generalized solutions to different problems. One of the core components of TRIZ is the 40 inventive principles, which are a set of strategies or patterns for generating innovative solutions to problems. Although they were strictly designed to address products' key features, I  haven't been the first to use this template for business.