The crisis has now fully erupted for automakers (and others), and that’s a good thing.

Barring a few visionary companies that consistently navigate the innovator’s dilemma and pursue transformative innovation, most organizations achieve radical breakthroughs only when teetering on the edge of catastrophe. Crisis remains the most potent driver of innovation—not pleasant or comfortable, but it forces a reckoning and compels strategic questions to be addressed.

If you follow some of the major business news this week, you’ll notice that significant cultural crises have now fully erupted in key sectors that attempted to slow-walk their transformation for more than a decade.”

How many will survive will ultimately depend on their willingness to cannibalize their current cash cows to leap ahead. It won’t be pleasant, and the impending job cuts will be daunting—but this is the compounded price of delaying meaningful decision-making for far too long.

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