How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
Strategy
With the seemingly sudden rise of artificial intelligence as the new thing that no one saw coming ('sigh'), there are vast amounts of media reports, business theories, and plain drama that use words like "revolution," "disruption," "breakthrough," "obsolescence" or even
Strategy
Tesla fans might not like it, but from a pure design and "car" perspective, Tesla is the care from the future... as it was imagined twenty years ago (read: they lost their edge and are very much dated regarding what is offered by competitors). What we still overlook,
Strategy
You probably heard many stories about Apple's Lisa historical flop. Launched in January 1983 at a 5x to 7x price point above the best-selling IBM PCs of the time, Lisa was discontinued in 1986 (its remaining inventory was famously buried in a Utah landfill to justify a tax
Strategy
In a previous newsletter, I addressed some misconceptions about timing market entrance for innovations. 🟢 Timing technology push and market pull for incubation programsOne of the most requested frameworks I often have from corporate customers is how Gartner’s hype and innovation diffusion work together. To my knowledge, this is weirdly
Strategy
In the fifties, Walt Disney famously laid out his business strategy. It was not about values, excellence, marketing, or any other vague descriptor. It was about a methodic interconnection of businesses, feeding each other and creating ongoing reasons to engage with the Disney brand. Today, we would talk about a
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Ten years ago, Twitter was already messing with its users and decided to forbid third parties from using its API. At the time, I was already writing about the notion of critical mass for social networks. I was also trying to introduce the idea of a dilution point for the
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Let's get in end-of-the-year mode with my batch of predictions for 2023. I tried to write them down as fast as possible, without thinking about them much, to see what was spinning in my brain's background. So here goes: 1. Infrastructure eats the world. This is
Weak Signals
In just a few weeks, it will be ten years that I'm using the example of lab-grown meat to explain Moore's law and other derivative tech power laws. Start in 2013 with a €250,000 small burger entirely grown in a lab from beef cells that
Strategy
Changing your posture in the market, extending new offers to some of the customers you were not reaching out to directly, or simply innovating your services rarely feels groundbreaking. Yet it's a vast field of untapped opportunities.
Strategy
In 1988, Marvin B. Lieberman and David B. Montgomery, both eminent professors at Stanford Business School, theorized the notion of first-mover advantage (FMA) in a ground-breaking article. The idea gets hold of the collective mind of innovators and business strategists as a core law of nature: pioneering firms would generate
Strategy
The demand for gas is now on a stable downward trajectory. In 2030, McKinsey estimated a drop to $79bn, down from $87bn in 2019. The venerable gas station is among the many businesses and infrastructure impacted, and companies like Shell are now paying attention. With consumers and professionals transitioning to
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Last June, I discussed some elements of the thermodynamics of innovation and how laws and regulations are very often the limiting factors to getting change in the market. In that regard, the seemingly never-ending race to get autonomous vehicles on the road is a perfect example. If the technology was