How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
Strategy
There's been much discussion recently about why Apple finally canceled its Apple Car project. The media consensus seems to be that Apple will have to face a product with too thin margins. This seems quite weird to me. Or you would have to believe that this giant, led
Strategy
As we're witnessing in real-time, Microsoft and other GAFAMs are plucking every remotely interesting AI startup remotely interesting out of the market (either by acquiring them or having enough investment to control them); open innovation seems the best possible way of catching up with the fast-paced market turnaround.
Technology
For the next few weeks, I'm taking up the challenge of explaining all the mechanisms at play that lead a technological invention to become an innovation in the market. Which is probably more difficult than what physicists do when they try to explain the universe : )
Strategy
Just like TV manufacturers, automakers have mostly tried to make side money on their customers' data for years by selling it to ad companies. This is certainly a testimony of how poor the strategic thinking and long-term perspective on these markets have been for years. In both cases, razor-thin
Strategy
In the recent explosion of AI and large language model (LLM) applications, few developments have captured the imagination quite like the recent strides in video generation. The unveiling of OpenAI's Sora has sparked both excitement and trepidation within the tech community and beyond. While OpenAI's foray
Strategy
Nearly two years ago, Samsung launched a new TV. Given the pace at which Samsung does throw products in the market, this is anything but breaking news. Except this TV encountered an incredible success. Its name is The Frame, and its core gimmick is that it's a very
Hot Takes
You might know Aramco... Aramco, the Saudi Arabian American Oil Company, stands as a dominant force in the global energy sector as the first oil producer worldwide. Since 1933, operating on a worldwide scale, Aramco has become a geopolitical bottleneck in a world where energy consumption is critical for economic
Newsletter
European automakers, including industry giants like Volkswagen, Renault, and Stellantis, are embarking on what is somehow an unconventional strategy for them: competition. After ignoring China's electric vehicles (EVs) and Tesla for a decade and a half, their back-to-the-wall, the only way out is now ramping up a collaborative
Strategy
Although I must say I'm not very interested in Apple's latest device for many reasons I explained before, I'm still discussing it with many of our customers. This will pass, but for now, undeniably, the Apple Vision Pro is a huge question mark for
Strategy
I recently discussed with a friend who has been involved in different corporate innovation centers for many years about the many ways proper optionality can be built. And he was telling me how he was going back to Real Options strategy (I capitalize 'Real Options' because it'
Strategy
As someone dealing with risk and uncertainties as the fuel of my practice (no risk, no innovation, my friends), I'm always on the lookout to sharpen my understanding of all forms of volatility. Understanding how 'complex' differs from 'complicated' or 'chaotic' is
Beginner
Here is an interesting bit of news today if you want to understand better how digital platforms tick: following up on Netflix, YouTube (Google), and Spotify won't lift a finger to help Apple launch their new VisionPro mixed-reality headset next month. YouTube, Spotify, and some other popular apps