Elegantly downselling: Apple and the MacBook Neo
Yesterday, Apple announced the MacBook Neo, and most analysts commented on its
Strategy
How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
How to reboot your corporate incubator
In 2023, for TechSummit Amsterdam, I was presenting a keynote about proper strategies for rebooting your typical corporate incubator. Everything I presented is still, I believe, pretty much on the table.
🟢 The state of AI in 2026
A rapid survey of where AI can deliver ROI looking forward and a discussion of the different levels of trust you can give to LLMs.
🟢 The 3 levels of value-driven prototyping
This month, I'm starting to share some of my most internal and effective tools for our VIP subscribers. We're starting with what should be an effective prototyping strategy and how to plan for it, step by step.
The value of design
I'm not going to lie, it's been the
🟢 ASML’s investment in Mistral is about Europe, hype, and scaling opportunities
By now, you've probably heard about Mistral, and if you
🟢 Nobody wants your tech or your product
Let’s be honest: when you're building a startup, it’
The iPhone's great Reimagination?
Back in 2013 (I know...) I was presenting Geoffrey Moore's
🟢 Venture clienting is the innovation flavor of the month. Does it work?
Short answer: Yes.
Longer answer: Venture clienting is only a tool among
Navigating high uncertainty markets
An interview with KEDGE Business School back from 2021 about the COVID crisis that still sounds about right to me if you change COVID for Trump, Taiwan, Gaza, Ukraine, or AI...
🟢 Pornhub "fight" isn’t about morality—it’s about preserving frictionless monetization
This weeks we talk about tits. Sort of. As Pornhub is "fighting" for consumers rights and individual liberties in Europe, it would be easy to get pulled in a debate about morality and personal freedom, when they really couldn't care less.
🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?
Google’s I/O 2025 was brilliant, busy, and borderline unfocused. It might be a pivotal moment in its evolution, not because of a singular breakthrough, but because it exposes the reality of navigating this AI moment for big tech and the rest of the industry. Let's unpack this.