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Strategy

How to get from insight to market in a complex, sometimes chaotic, fast-moving world.

🟢 Nobody wants your tech or your product

🟢 Nobody wants your tech or your product

Let’s be honest: when you're building a startup, it’s natural to fall in love with your product or your tech. You've spent countless hours refining it, maybe even years. So, of course, it becomes the centerpiece of your pitch, your slides, and your story.

The iPhone's great Reimagination?

The iPhone's great Reimagination?

Back in 2013 (I know...) I was presenting Geoffrey Moore's fundamental model of innovation cycles from his book Dealing With Darwin. The core idea was that, despite being dressed up in complex models, you can fundamentally describe product innovation as just three modes: 1. Reimagining — introducing an entirely

Navigating high uncertainty markets

Navigating high uncertainty markets

An interview with KEDGE Business School back from 2021 about the COVID crisis that still sounds about right to me if you change COVID for Trump, Taiwan, Gaza, Ukraine, or AI...