The hidden costs of AI
If you’re marveling at how cheap it seems to use AI,
Strategy
How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
The electric vehicles paradox in Europe
From a pure innovation standpoint, electric vehicles (EVs) should have shifted into
🟢 What's your corporate IETS ratio?
Just a quick 👋 while you are probably readying yourself for the '
The long and painful history of GM with software
In 2023, General Motors (GM) made a rather ambitious move for an
Don't listen to your customers (look into their fridge)
A recent and interesting story from Wired illustrates a core principle of
Nike should be your role model to innovate in China
Back in 2021, China accounted for more than 20% of Nike'
Grey swans are hitting the real estate market
One of the most useful concepts you need to deal with the
🟢 9 Strategic insights for 2025 - 5. Pricing radicalization and the fight for relevancy
The core insight
Fair warning: this week's insight will be
🟢 9 Strategic insights for 2025 - 4. Hype, volatility, and short-termism as the new norm
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)
If I haven't cried out loud about China becoming a
Another big ideas innovation lab bites the dust...
Google, like many other big corporations, is signaling the end of its
🟢 9 Strategic insights for 2025 - 2. Robots might come in sooner than expected
The core insight
We are all caught in the current AI hype,