🟢 What's your corporate IETS ratio?
Just a quick 👋 while you are probably readying yourself for the '
Hot Takes
Straightforward discussions on why often we disagree with the current hype, without filters or buzzwords.
The Splintering of the iPhone
The iPhone experience in Europe is becoming more flexible and feature-rich, largely
Apple is playing a dangerous game of chicken with Europe
Apple's new AI features, known as Apple Intelligence, along with
🟢 9 Strategic insights for 2025 - 5. Pricing radicalization and the fight for relevancy
The core insight
Fair warning: this week's insight will be
Is the Citroën Oli doing something shockingly clever in the automotive market? (maybe)
Citroën presented a few months ago a new small pickup concept car.
Geopolitics reality check
Since I've been addressing the elephant in the technology and
AI killing the web might be the best opportunity of the last decades for branding
Last July, I was writing about the death of the web. I
Apple hasn't gone bad at marketing; they are in an existential crisis
An interesting controversy started two days ago when the latest Apple ad
Hey Tesla, what is a platform?
If you still need to understand what a platform is, look no
The problem with Apple Vision Pro...
I'm still trying to process the core reason why the
Could the DMA force Apple to leave Europe?
A few weeks ago, I was interested in how U.S. tech
China might be on the brink of 'involution'
The term "involution" has recently appeared more and more in