🟢 Is Citroën's AMI leapfrogging Tesla's master plan?
On the surface, the success of the Citroën AMI as a light electric car is endearing. But despite its promises it might be a cautionary tale for the rest of us in the industry.
Newsletter
Every Friday, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community 😎
🟢 Apple discretely unveils Apple cars; not the Apple Car
After yesterday Apple's WWDC 2022 annual keynote, it's difficult to zoom out from the myriad of software tweaks and products announcement (only a new Mac, really). Let's deep dive into what might have been discretely unveiled. Apple cars.
🟢 Does business research matter?
In a world shaken by so many struggles, we're starting today a short series questioning the logic and practices of business schools, academia, and executive education.
🟢 What the video-game market tells us about innovation trends
🟢 The pace layers of innovation
Why the different forms of innovation can only move at a different speed. Not so much because some are slower or faster, but because they impact different layers of the market infrastructure.
🟢 Building a proper innovation portfolio - Part 3
The last entry in our innovation portfolio series deals with the most important of it all: your organizational culture.
🟢 Can Google get AR off the ground?
Google announced a new AR glasses prototype. What to make of it?
🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🟢 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
🟢 Building a proper innovation portfolio - Part 2
In this second part of our series on how to build a proper corporate innovation portfolio, we are talking numbers, critical mass of projects, and optionality over serendipity!
🟢 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
🟢 Building a proper innovation portfolio - Part 1
Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...