🔴 Consulting kickstart -7- Spinning the ABC flywheel
We're nearing the end of our kickstart program and shifting from tactical to more strategic advice on managing a progressively self-sustaining business.
Newsletter
Every Friday, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community 😎
🟢 Looking back at my 2022 predictions...
As I do from time to time, I like to share my
🔴 Consulting kickstart -5- Refining the elastic pitch
We're now crossing the halfway line of our program after having addressed expertise, pricing, and started to prepare market launch. This week, we refine our pitch and the various forms of marketing we need. Conveniently one central framework will allow us to get there.
🟢 Why money raised and startup valuation is the worst possible KPI
An ongoing discussion I'm frequently involved in is how chasing
🔴 Consulting kickstart -6- Growing a customer community
The notion of customer community might be overused and debased, but when understood is certainly the core of a strong and resilient consulting business. As always, we'll see some practical approaches to get you started and grow such a network.
🟢 Samsung and the scatter gun innovation strategy
Nearly two years ago, Samsung launched a new TV. Given the pace
🔴 Consulting kickstart -4- The online Homebase
After the first three weeks of addressing heavy stuff, from your type of expertise to how-to price consulting, this week is much more straightforward and technical. It's about your website. And still, it might be where you'll feel the most challenged. The message? Stop worrying, and get out there!
🟢 Can coopetition work as a catch-up strategy for European automakers?
European automakers, including industry giants like Volkswagen, Renault, and Stellantis, are embarking
🔴 Consulting kickstart -3- Pricing for value, not time
The third part of our 9-week journey of kickstarting your consulting business is certainly the most difficult to get to in real life. It's about pricing... your value. It's also the most transformative step for any consultant.
🟢 Nine key concepts to make sense of technology
An interesting exercise I'm currently going through is preparing a
🔴 Consulting kickstart -2- Your first missions
The second part of our 9-week journey of kickstarting your consulting business is about seeding your network and activating contacts "the proper way." And you might think it's not a science, but it kind of is, in fact...
🔴 Consulting kickstart -1- Finding your expertise
The first part of our 9-week journey of kickstarting your consulting business starts with understanding the different types of expertise and which one(s) will structure your future trade.