🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
Newsletter
Every week, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community.
🟢 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
🟢 Building a proper innovation portfolio - Part 2
In this second part of our series on how to build a proper corporate innovation portfolio, we are talking numbers, critical mass of projects, and optionality over serendipity!
🟢 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
🟢 Building a proper innovation portfolio - Part 1
Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...
🟢 Going down the NFT rabbit hole
The title of this article should have been: "I tried to write something about NFT technology in less than 10 min, and I failed miserably." I did succeed in going down this huge rabbit hole and back, though. Care to join?
🟢 Hedging the economic cold war with China
In this article, I'd like to connect many dots I've been laying out regarding the future of China and what it now strategically implies for us in the West. You might have read a few things I wrote on this already, but I believe that the global picture is now apparent.
🟢 The explore/exploit fallacy in innovation
I'm encountering more and more this explore/exploit framework with
🟢 The war for coffee
The war for coffee supremacy has been fierce for many years in China, and it's still heating up. Whether you're in the food market or not, this is one of the best proxies to understand Chinese consumers and our global economy.
🟢 3 Things You Might Not Know About Asking Questions
Questions are the key for innovation, progress, growth, exploration, and so many
🟢 5 Things you know about innovation that are wrong
Let’s kick off 2022 with a few simple reminders about innovation
