Newsletter - innovation copilots

Every week, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community.

Newsletter

🟢 Business strategy is only about one thing: avoiding becoming a commodity

Business strategy is often seen it seems as a convoluted field dealing with tons of tools, frameworks, and intricate concepts. I'd argue that if you care to streamline all the fluff, it's only about one thing: making sure a business doesn't fall into the commodity trap.

Innovation Culture

🟢 'Thinking in Bets': a handbook for innovation portfolio decisions

Bad timing on my part; this is a book I should have recommended as a summer read. Now we are all back at our desks, but hey, it reads just as well on a Tuesday evening in September!

Innovation Strategy

🟢 Hacking McKinsey's three horizons for chaotic markets

McKinsey's three-horizon model gives a useful common vocabulary for innovation strategy. But it was built for a stable planning environment, and it doesn't explain either how to navigate and transition from H1 to H3 or how much an incubation structure's real capacity sits in H1, H2, and H3.

Newsletter

🟢 Why classic innovation frameworks fail in our current chaotic markets

Most industrial innovation units still operate with ideas and tools from the

🟢 Welcome to the throttle economy!

Meta just decided to rate-limit smart glasses features that run entirely

Newsletter

🟢 The AI first-mover disadvantage

In chaotic markets dealing with unproven technology, companies currently spending the most on AI process automation are doing their competitors' R&D for them.

Hot Takes

🟢 What Europe actually loses when Apple withholds its AI (nothing much)

On Apple, the European DMA, Siri AI, and the current lack of demonstrable value for consumer AI.

Newsletter

🟢 Is there an ROI for AI replacing your developers?

A quick discussion on another aspect of AI hype and real costs: when AI is good enough, do you still need developers?

Newsletter

🟢 Future-proofing your AI strategy against US platform dependency

A playbook for European industrial leaders who want to avoid the next platform lock-in.

Newsletter

🟢 What Audemars Piguet gets from the Swatch deal (not much)

The AP x Swatch Royal Pop collection, launched on 16 May 2026, says everything about how mass consumer brands think about luxury, and very little about how luxury brands should think about themselves.

Newsletter

🟢 China and the US are chasing AI supremacy in very different ways

Two fundamentally different bets on how artificial intelligence creates value, and why the American model may be winning the technology race while losing the market one.

Newsletter

🟢 Market volatility has become a feature of innovation strategy

The VIX is reaching mainstream audiences, and it signals that dealing with uncertainty is reaching mainstream awareness for the next five years of innovation strategies.