How to see markets beyond the curve, catch weak signals, and anticipate turnarounds to leverage change and disruptions
Weak Signals
While we are entering even more volatile times than two years ago – can you wrap your mind around this? I barely can at this point – it's worth remembering that our collective brain will seek reassuring perspectives. In the industry, the most reassuring ones are solid forecasts. How do
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
Weak Signals
Mobility as a service (MaaS) is one of those fabled sea serpents that many city transport authorities have seen or are actively chasing without much success. The core promise is a one-stop-shop service that allows anyone to plan, book, and pay for going from A to B in a city,
Weak Signals
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
Weak Signals
I wrote about NFT technology yesterday and didn't want to get too much in the weeds in an already long post. Still, I'd like to point at a key concept that startups and corporate innovators often miss: the crutch technology. When you're pushing a
Weak Signals
Last week, one of my dearest clients, Erasmus Center for Women and Organisations (Rotterdam School of Management), without me having to ask for it, shared about my book on their public Linkedin profile. Beyond the initial ego boost, it made me ask the following questions: how do we raise each
Weak Signals
Today's a concise post to share an amazing business pitch that reminds you what opposability means when talking about added value. It's not about AirBnB or the usual startup suspects but from a rock-star sound engineer named Steve Albini. We were in 1992, and it'
Technology
Last week we had one of the numerous forecasts about technology (*) that we've been reading for so many years. 10 Breakthrough Technologies 2022This list represents a glimpse into our collective future.MIT Technology ReviewThe Editors I'm not going to have an opinion about the pertinence of
Weak Signals
Working on innovation for so many years, you end up developing a knack at seeing weak signals before current trends eventually set in. Seeing as quickly ATMs are disappearing from our streets in the Netherlands is such a signal. Dutch banks closed nearly 1,000 ATMs last yearDutch banks closed
Weak Signals
The core issue of multinationals trying to innovate is that they are rarely in the position of starting from first principles. They depend on legacy technology; they have factories already running, sales channels organized in a certain way, etc. All this is fine and dandy when it allows an inherent
Among the numerous signals China provides about becoming a global leader, it’s not only about space exploration, electric cars, and digital platforms. The video games industry and especially “AAA Games” (the equivalent of your blockbuster Hollywood production in this market) should be on your radar. Video games are certainly
Weak Signals
Of all the tiring inspirational videos you find on Linkedin, Steve Jobs‘ Phone unveiling is probably one of the most tired by now (‘not three devices…’). The iPhone video, though, that not many shares are this one. The one where Jobs unveil the true groundbreaking innovation of the iPhone: the