How to see markets beyond the curve, catch weak signals, and anticipate turnarounds to leverage change and disruptions
![🟢 [ Dutch week ] Technology and the 'doe normaal' mindset](https://images.unsplash.com/photo-1611416968239-7bdc0bc4558b?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDIyfHxkdXRjaCUyMGJpa2V8ZW58MHx8fHwxNjYxNzg3NDI0&ixlib=rb-1.2.1&q=80&w=600)
Technology
The 'doe noormal' Dutch mindset has had a lot of impact on the way this culture deals with technology and innovation. In many cases, this can be an interesting point of view for you too...
Two years ago, while working with executives from one of the top luxury brands worldwide, we discussed how the world would adapt post-pandemic. The concern was mainly at the time for travel retail which accounts for quite a surprisingly high share of international luxury sales. Without anyone traveling anymore in
Weak Signals
Imagine you're the Mars company, and your best-seller product is the iconic candy bar with nougat and caramel coated with milk chocolate. Now answer this question: Who are your most *direct* competitors? Can you list as quickly as possible five or six of them? I give you a
Weak Signals
When we mistakenly think that products and features are center-stage for winning the market over, it's worth remembering what happened to Slack and why network effects are such game-breakers in business. Slack is a SaaS team collaboration software that was launched in 2013 and managed to recruit a
Weak Signals
As much as network effects have been the beating heart of the digital wave that submerged most markets since the early 2000s, in the eighties, they were still very much underappreciated. Michael Dertouzos on NBC’s Today Show, August 8, 1983. pic.twitter.com/EIyNprSjgX — MIT CSAIL (@MIT_CSAIL) August
Weak Signals
Another summer video I wanted to dig out from the archives for quite a long time. Remember the first iPhone? No, not the 2007 one, but the 2005 Motorola ROCKR E1... If you don't know what I'm talking about, take a seat and enjoy: This is
Weak Signals
To kick off the week, let me share an 18 min video by Asianometry on why Soviet computers failed (they have an excellent newsletter that I can only recommend too): This is clearly a story of adjacency and feedback loop between science, technology, and innovation. But past the obvious struggle
Weak Signals
One of the many difficulties to cope with in innovation is how it never really fits in a pipeline. While technology outputs are essentially linear and predictable (they're mostly aiming for increased performances), changing a market is always a bifurcating, twisting, and turning road. A potentially spectacular illustration
Weak Signals
For years I've been consulting and working on how to crack the code for blending technology and digital with luxury. I might just have a fair idea of how to get there now (and no, it's not easy).
Weak Signals
As every year, last July, I shared a list of five books to boost your innovation mindset. Let's update the list with five new books that you might find interesting if you've been reading us for a while or just started. Â My mindset when recommending books
I've been saying that Tesla is not a car company for many years. The car is admittedly an essential moving piece (pun intended) of their business, but it's only the product. Tesla is, first and foremost, an energy company monetized with high-end electric cars. Their crucial
Weak Signals
Following up on last week's article on forecasters, I want to zoom in on the one tricky issue when you go about plotting where the future will be: exponentials. The problem(s) with exponentials Very often, exponentials are a cheap sleight-of-hands used by many forecasters like with AR/