A list of articles for professionals or founders just entering the innovation field who want to get acquainted with key concepts without getting too much into the weeds yet.
I wrote in 2016 about one of the tools we use to define the four types of problems innovators focus on. As I explained then, this kind of tool is admittedly a cheap sleight of hand. We reduce the complexity of the market to just four simple options. But this
Newsletter
This article presents our innovation framework, which we’ve been using and refining since 2009. I already made a case in 2016 for letting go of the now generic business model canvas. Long story short: it’s a fantastic training tool. As such, it’s very open and can be
Beginner
As we discussed the difference between a minimum viable product (MVP) and a minimum viable business to begin the week, I thought it would be interesting to go back to an evergreen article from 2018 on General Electric and how the lean startup principles ended up being rather fatal to them.
Running a regular business is not simple, but it’s well-documented and can be taught in various ways. It’s comparable to classical mechanics. On the other hand, innovation is the quantum physics of classical business. When its counter-intuitiveness has been laid out for you, you immediately feel like you