🟢 Startups are Schrödinger’s cats
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🟢 Should you steal Apple's "do nothing" AI strategy?
While we watch both Silicon Valley's AI frenzy and global corporate FOMO, we should maybe consider how Apple is waiting things out. For fifty years, they played a long game of letting new entrants flame out, while collecting rent. Let's discuss...
🟢 Sora is Dead. Designers' jobs are not going anywhere anytime soon.
On March 24, 2026, OpenAI quietly announced it was shutting down Sora,
🟢 About desirability and innovation
I've been hearing the term desirability quite a lot lately.
🟢 Our digital framework is now interactive
This is going to be a short edition of the newsletter, but there's been quite a lot of work to give you an interactive version of one of our key frameworks. Hope you'll enjoy it!