🟢 Startups are Schrödinger’s cats
Read next
Rather than asking customers explicitly about feature X, Y or Z…ask, ‘What is the smallest or least complicated problem that the customer will pay us to solve?’
Steve Blank: “The Startup Owner’s Manual"
🟢 Leveraging the Problem Mindset
Innovation starts with pain, not ideas
I'm often asked what if there is a master switch that, once flipped, will give you a better innovation mindset. Yes, there's one, and it's not even hidden; it's something that we always start with: innovators
🟢 The “Véli” question: Can a 'good' idea become a market?
This is a topic I’ve been watching unfold for some time, and one I’ve chosen to remain relatively quiet about, as I know many lovely people involved in this field. But beyond the ‘feel-good’ aspect of it all, I believe it’s past time to switch to a more hardcore mode to get things done...