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Strategy

Future-proofing your company

Innovation is taking responsibility for the fact that your company will still
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Philippe MEDA
Why ad is monetization wrong (really)
Weak Signals

Why ad is monetization wrong (really)

In a recent article on Medium called The End of the Ad-Supported
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Philippe MEDA
Understanding the future of your market
Strategy

Understanding the future of your market

In a video called « The End of the Beginning », Benedict EVANS talks
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Philippe MEDA
🎙️ Interview – A change partner transforming HR at ING

🎙️ Interview – A change partner transforming HR at ING

For this fifth interview of a transformation leader, I met with Karin
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Stéphanie Mitrano
🛒 Alibaba, the Retail Operating System

🛒 Alibaba, the Retail Operating System

Even more aggressively than Amazon, Alibaba positions itself from an e-commerce platform
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Philippe MEDA
How to build a McRib Strategy (Not)
Strategy

How to build a McRib Strategy (Not)

I try to avoid talking mathematics when I address innovation strategy. As
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Philippe MEDA

The simplest definition of innovation

My first MBA class a long time ago was about finance. I
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Philippe MEDA
🤩 Are Internal Influencers The New Face of Your Marketing?

🤩 Are Internal Influencers The New Face of Your Marketing?

If you’re trying to understand how retail tries to adapt to
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Philippe MEDA
On new mobility business models
Strategy

On new mobility business models

When we arrived in the Netherlands two years ago, we adjusted our
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Philippe MEDA
Demystifying China Social Scoring System
Strategy

Demystifying China Social Scoring System

I’ve seen and read a lot of nonsense lately on how
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Philippe MEDA
IRU World Congress Keynote

IRU World Congress Keynote

My IRU World Congress keynote in Oman is coming up next week
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Philippe MEDA
If you’re selling mattresses online, are you a startup?
Strategy

If you’re selling mattresses online, are you a startup?

We idealize startups as young (start-), fast-growing companies (-up) that innovate with
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Philippe MEDA
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