Strategy
Eugene WEI [http://www.eugenewei.com/info] has been writing on tech since 2001. I’m not going to sell you his CV that goes from Facebook to Hulu and Flipboard. Let it just be said that he knows what he’s talking about. And his latest article he’s
Am I the only one that wonder why we still ask rock-star CEOs what was their recipe for success? I understand the father figure thing. But the 2019 market, its digital environment and socio-economics have nothing much to do with what they had to face in 2004. What can a
Newsletter
This article presents our innovation framework, which we’ve been using and refining since 2009. I already made a case in 2016 for letting go of the now generic business model canvas. Long story short: it’s a fantastic training tool. As such, it’s very open and can be
Some of our customers are already using this retainer-on-demand consulting format but most companies still contact us too early or too late to work on innovation projects. Too late, when they have thought through many points already and have engaged resources, they contact us to legitimize their approach or they
Since 2016 (a bit more actually), I’ve been pushing this simple concept: Digital is over! [https://www.icopilots.com/digital-is-over-now-what] Being back in Shanghai right now is among many things a perfect opportunity to check how far digital has been integrated into the everyday life of this massive consumer
1. Do not write for an audience I know this goes against all good marketing advice, which say “you should know your audience”, “you should speak their language”, etc. Etc. You know that already. But somehow too much empathy leads to self-censorship. And writing is about self-expression, so you see
Strategy
I was discussing a few weeks ago how Alibaba is swiftly becoming the default operating system of retail stores in China [https://www.icopilots.com/alibaba-the-retail-operating-system]. Reframing your perception from what was an e-commerce platform 10 years ago, to something with much deeper and global strategic intent is challenging. It
Strategy
It is now obvious (in hindsight’s what’s not?) that the iPhone both reached a plateau in term of units penetration, but also price point. Don’t expect to see in 2019 +30% growth in iPhone penetration in US or EU compounded by unit’s price reaching 2,000
Do you want to reboot your innovation mindset? Then, you have to look forward, not in your rearview mirror so much. You might look a tad crazy in the process. It actually means you start to let go of everyone’s preconceived ideas and shared wisdom. You enter the slightly
Strategy
Innovation is taking responsibility for the fact that your company will still be there in 2022. Not everyone might be concerned right now, but you have to make sure that it’s not handed away to a small team without political power that will work « as a startup » or « learn
Weak Signals
In a recent article on Medium called The End of the Ad-Supported Web, Julien Genestoux puts the finger on many things I was obsessing with these last few months about ad monetization. You may want to read the article first; my additional comments are below. The main gripe with ad
Strategy
In a video called « The End of the Beginning », Benedict EVANS talks on the shifting point we are living as a global connected society and how to understand the future of your market. A few take aways that you might want to consider: * You market always was a part of