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Holding on to your core value and selling consistency
Sometimes you have to decide if you're in a Kodak moment or if you have to hold to your guns. Nikon (facing a possible significant disruption from generative AI) has an interesting and quite smart stance.
But if it does pay to know who you are, you still
The Fediverse, it has electrolytes!
The fediverse is a combination of "federation" and "universe." A very poorly chosen monicker, if you ask me, that will not help make the concept catch up for the general public. The core idea is that up to now, social media have been mostly centralized and
🟢 How business culture practically impacts strategy
It's no secret we focus as much on culture as strategy when working with customers. The reason is quite simply that if you don't factor in the type of business culture you deal with, you have zero chance to deploy an innovation strategy that will take
The percolation of AI has started, and Microsoft is at the helm
After our full discussion about the GAFAM and other possible frailties, as they headed in 2023, I predicted a few things. One of them was that Microsoft would be uniquely able to leverage AI quicker and with more acumen than Google, Meta, Amazon, or Apple.
Even if everyone is touting
Are you pink enough? 📺
When discussing innovation, pretty soon, we end up talking about marketing and branding. If you do something new that challenges the market, there's an embedded drive to be remarkable yourself by shaking the usual market codes. In 2003, Seth Godin wrote The Purple Cow and summarised many key
A question for our newsletter's audience (and beyond)...
The newsletter today is about something different.
I've recently been involved with several tech entrepreneurs wanting to reposition and improve their existing businesses. Not the usual large corporation with complex (and political) issues to deal with, nor the early-stage startup that still has to make sense of everything