Sign in

Latest

Why is Siri still so dumb?

Why is Siri still so dumb?

As most of you have probably been using ChatGPT for a while now, you have become accustomed to giving very elaborate commands to this tool. In contrast, you probably couldn't avoid being stupefied by how much Siri or Alexa are still limited. Relatively simple commands involving two or

The original sin of AI in trial

The original sin of AI in trial

The New York Times has launched legal actions against OpenAI and Microsoft to claim copyright rights on how ChatGPT was trained. This is not the first trial in that regard, but it promises to be momentous as it will mostly establish jurisprudence in the U.S. for what can be

What do influencers losing jobs to AI say about branding?

What do influencers losing jobs to AI say about branding?

Influencers being replaced by AI is the least surprising thing about our current times. The final evolution of an always-on public figure frenetically posting more or less doctored pictures of products, places, and events with carefully curated comments was always a bot. For the brands, it also means unmitigated control

Hyperloop is officially dead (#finally)

Hyperloop is officially dead (#finally)

While we were enjoying Christmas and the end of the year, Richard Branson decided to put Hyperloop out of its misery and declare it officially dead. Despite buying through $450 million in venture capital since 2014 and volumes of hype (remember going from LA to San Francisco in less than

The difference between premium and luxury goods

The difference between premium and luxury goods

I was discussing with a customer in the luxury market what makes luxury "luxury." It's a discussion I always find fascinating as there is no hard definition for this huge economic sector. If you don't mind me going down this rabbit hole, this is