Hot Takes
Among the gazillions of new applications that ChatGPT is currently offering, one that I've found quite amusing (and efficient) is checking how good your marketing is. How to do that? Simply by asking the AI to explain back to you your tagline, missions statement, or the name of
Culture
We always actively talk about how culture eats strategy for breakfast and how understanding the underlying way an organization processes decisions is critical when dealing with critical market changes. This notion of 'culture' and its 'importance' is never met with resistance. It is probably because it
Newsletter
This week, a special episode in our GAFAM series about ChatGPT (hey, you knew it was coming 🤗).
Hot Takes
I have already expressed my doubts a few times about innovation methodologies that are both all-encompassing and self-contained. The fabulous five-step methodologies that get you from A to E flawlessly and can solve all your seemingly inscrutable problems are, at best, overly optimistic but mostly cheap grifts. If you missed
Strategy
Tesla fans might not like it, but from a pure design and "car" perspective, Tesla is the care from the future... as it was imagined twenty years ago (read: they lost their edge and are very much dated regarding what is offered by competitors). What we still overlook,
Weak Signals
I've been teasing that for a few days, but let's say we are officially experimenting with a podcast version of our articles. To be clear, Stéphanie and I have been struggling with this idea for months as we don't have the material time to
Newsletter
In this series of five articles, I will discuss each of the current GAFAMs as 2023 might be the year their reign of supremacy on our life, work, and social connection comes to an end.
Hot Takes
Facebook has been losing steam for years, and now Instagram has also started to feel stale. Twitter has objectively devolved into a toxic cesspool, and Mastodon feels like a half-backed, overly cumbersome platform. As innovators, we feel in our bones that such a market is ripe for new entrants, if
Weak Signals
When dealing with innovation, a constant issue is being able to get out of the product mindset. As most decision-makers come from a marketing, financial, or engineering background, the default mode is thinking of price, product, promotion, etc. Something doesn't sell? Lower the price! Still not working? Promote
Weak Signals
When you're working in startup mode, one of your core missions (if not a unique mission) is to understand the problem you want to solve for your market. And I've been repeating for eternity that it's somehow easy in B2B, while B2C is always
Newsletter
In this series of five articles, I will discuss each of the current GAFAMs as 2023 might be the year their reign of supremacy on our life, work, and social connection comes to an end.
TikTok has been, for a few years, the center stage of heated debates about being a Chinese propaganda machine in the West. The irony of American tech companies and social networks pointing the finger on how TikTok could sabotage democracies when the January 6 committee is still trying to figure