Newsletter
In this series of five articles, I will discuss each of the current GAFAMs as 2023 might be the year their reign of supremacy on our life, work, and social connection comes to an end.
Hot Takes
Facebook has been losing steam for years, and now Instagram has also started to feel stale. Twitter has objectively devolved into a toxic cesspool, and Mastodon feels like a half-backed, overly cumbersome platform. As innovators, we feel in our bones that such a market is ripe for new entrants, if
Weak Signals
When dealing with innovation, a constant issue is being able to get out of the product mindset. As most decision-makers come from a marketing, financial, or engineering background, the default mode is thinking of price, product, promotion, etc. Something doesn't sell? Lower the price! Still not working? Promote
Weak Signals
When you're working in startup mode, one of your core missions (if not a unique mission) is to understand the problem you want to solve for your market. And I've been repeating for eternity that it's somehow easy in B2B, while B2C is always
Newsletter
In this series of five articles, I will discuss each of the current GAFAMs as 2023 might be the year their reign of supremacy on our life, work, and social connection comes to an end.
TikTok has been, for a few years, the center stage of heated debates about being a Chinese propaganda machine in the West. The irony of American tech companies and social networks pointing the finger on how TikTok could sabotage democracies when the January 6 committee is still trying to figure
Strategy
You probably heard many stories about Apple's Lisa historical flop. Launched in January 1983 at a 5x to 7x price point above the best-selling IBM PCs of the time, Lisa was discontinued in 1986 (its remaining inventory was famously buried in a Utah landfill to justify a tax
Strategy
In a previous newsletter, I addressed some misconceptions about timing market entrance for innovations. 🟢 Timing technology push and market pull for incubation programsOne of the most requested frameworks I often have from corporate customers is how Gartner’s hype and innovation diffusion work together. To my knowledge, this is weirdly
Hot Takes
One of the shops in our cozy city of Haarlem sells high-end HiFi. As I pushed the door for the first time a few years ago, I was surprised at the really exceptional brands they had in store. The friendly owner was surprised too. He politely asked if I had
Newsletter
In this series of five articles, I will discuss each of the current GAFAMs as 2023 might be the year their reign of supremacy on our life, work, and social connection comes to an end.
Hot Takes
Today, a quick note for future reference as I still hear a lot of marketers still strategizing about "digital natives." The digital native demography is a common target of many incumbent companies trying to get more into digital. How to address the digital natives effectively has been the
Since a few months ago, the supermarket chain Aldi has been testing a fully automated checkout-free store in Utrecht and London (Aldi Shop & Go). This is a classic but always interesting move of prototyping at scale technology to understand how your market reacts to it and, most importantly, if