Apple is going forward with launching their mixed reality headset in February. Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market. And Apple
AI
As most of you have probably been using ChatGPT for a while now, you have become accustomed to giving very elaborate commands to this tool. In contrast, you probably couldn't avoid being stupefied by how much Siri or Alexa are still limited. Relatively simple commands involving two or
Hot Takes
The New York Times has launched legal actions against OpenAI and Microsoft to claim copyright rights on how ChatGPT was trained. This is not the first trial in that regard, but it promises to be momentous as it will mostly establish jurisprudence in the U.S. for what can be
Weak Signals
Influencers being replaced by AI is the least surprising thing about our current times. The final evolution of an always-on public figure frenetically posting more or less doctored pictures of products, places, and events with carefully curated comments was always a bot. For the brands, it also means unmitigated control
My discussion about China's rise as a leading tech and industrial superpower is not new. Bundled with this discussion is the fact that the way Chinese companies compete with European and American incumbents is complicated as they don't see markets as if they were lagging twenty
Hot Takes
While we were enjoying Christmas and the end of the year, Richard Branson decided to put Hyperloop out of its misery and declare it officially dead. Despite buying through $450 million in venture capital since 2014 and volumes of hype (remember going from LA to San Francisco in less than
Newsletter
This is the time to pause, rest, and oxygen our minds away from work. I will restart the newsletter in January. If you're not yet away with your family and friends, you still can do a few things: * Past editions of the newsletter you might have missed are
Weak Signals
I was discussing with a customer in the luxury market what makes luxury "luxury." It's a discussion I always find fascinating as there is no hard definition for this huge economic sector. If you don't mind me going down this rabbit hole, this is
Hot Takes
While the U.S. Congress is doing whatever, the European Union has reached a comprehensive deal on AI regulation for generative AI tools like OpenAI's ChatGPT and Google's Bard. The first key point imposed on the tech sector is about safeguards and exemptions on faces live
Newsletter
For those of you, my readers, who are innovation actors in long-cycle markets, corseted by heavy regulations, strained by massive capital investment and precarious R&D projects, the way the defense market might be reinvented as we speak is a fantastic template to organize your own disruption. And the
Sorry for all the acronyms. The question concerns two highly hyped technologies of these last five years: augmented reality (AR) and virtual reality (VR). These technologies have been slowly falling out of the hype train as they still fail to deliver any opposable value to any market (if you disregard
Hot Takes
Withings is a French consumer electronics company that was among the first to explore health and fitness-connected devices in a different way. Beyond creating the first WiFi scale in 2009 and later an FDA-cleared blood pressure monitor, for me, their most remarkable device is their watch. Withings Unveils a Slick