McDonald’s hits the brakes on AI Drive-Thru Orders
Since 2021, and in close partnership with Microsoft, McDonald’s has been
🟢 9 Strategic insights for 2025 - 4. Hype, volatility, and short-termism as the new norm
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
Apple and AI, what's going on?
Two days ago, Apple announced that it would integrate artificial intelligence deep
8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)
If I haven't cried out loud about China becoming a
Is the Citroën Oli doing something shockingly clever in the automotive market? (maybe)
Citroën presented a few months ago a new small pickup concept car.
Geopolitics reality check
Since I've been addressing the elephant in the technology and
🟢 Quick service announcement...
My next two weeks in June are pretty busy as they always
AI killing the web might be the best opportunity of the last decades for branding
Last July, I was writing about the death of the web. I
🟢 9 Strategic insights for 2025 - 3. It's all about geopolitics, dummy!
We pursue our exploration of the short-term shifts that will most certainly impact your innovation strategy within the next few years. This week we discuss geopolitics.
Another big ideas innovation lab bites the dust...
Google, like many other big corporations, is signaling the end of its
🟢 9 Strategic insights for 2025 - 2. Robots might come in sooner than expected
The core insight
We are all caught in the current AI hype,
"Let Google do the googling for you..."
Following the latest Google I/O conference, where the search giant presents