Latest insights on social media

Let me share a very comprehensive and straight to the point presentation on the 2012 social media landscape:

The key insights are:

1. The social media landscape is rather stable.
2. Mobile is the perfect accelerator for social media usage.
3. Consumers connect and interact with a limited set of brands.
4. Consumers reach out to brands: we want to help you!
5. New opportunities for brands to optimize conversation potential of customers.