🟒 Guaranteeing reality, the new business model of camera makers

This week, a discussion on the struggles and opportunities camera-makers are facing with the fast evolution of cheap AI tools and why it will soon matter for everyone else...

🟒 Guaranteeing reality, the new business model of camera makers
Photo by Christian Gertenbach / Unsplash
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As a quick note, I intended to refocus this newsletter on a more educational intent, sharing and discussing various innovation tools and frameworks. But I faced a genuine outcry from many of you. Don't get me wrong, that was absolutely brilliant, and I felt pretty vindicated keeping the current formula on "deep dives" going. Thanks so much for your lovely and precious feedback. Here's a discussion on why you should pay attention to what camera makers are struggling with...

In the increasingly widespread list of things that AI has already changed forever, photos, movies, and possibly every form of content are now affected.

How do you distinguish a blog article written by me or ChatGPT? Will you spot the first pop music hit entirely generated by AI? And how do you know that a photo is the real picture of something that existed or a pure assemblage of electrons?

I don't want to go too deep into this fascinating rabbit hole. Still, maybe some of you noticed the outcries against Samsung superimposing a beautiful and very fake picture of the moon when taking pictures of the night sky with one of their devices (have a look at the whole Samsung "space zoom" moon shots are fake, and here is the proof which is genuinely pure internet culture gold). And I'll pass on the whole episode of the Pope with a white puffer jacket fake photo that ended up in the NYT...