🟢 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
Philippe MEDA
The tide went out, now Uber and others have to put on some pants
Since its inception in 2009, Uber has been the poster child of
Self-driving is about perimeters of autonomy, not levels
I briefly touched yesterday on how John Deere embraced its side of
Is right to repair Ford's blue ocean?
Not unlike an iPhone, most electric vehicles have been designed as a
"Blockchain Chicken Farm" by Xiaowei Wang 📚
For many years, from luxury to automotive markets, I've been
🎙 Podcast on rupture innovation
A few days ago, François Capel
[https://www.linkedin.com/in/fran%
37signals, the mother of small-giant companies 📚
37signals is a software company founded 23 years ago in Chicago. It
Proper innovation KPIs
I've been heavily involved in defining an innovation KPI strategy
🟢 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
Astro, the useless little domestic robot
Domestic robots are a novelty that Amazon is trying out with a
What is the problem that MaaS solves?
Mobility as a service (MaaS) is one of those fabled sea serpents
🟢 Building a proper innovation portfolio - Part 2
In this second part of our series on how to build a proper corporate innovation portfolio, we are talking numbers, critical mass of projects, and optionality over serendipity!