Nike should be your role model to innovate in China
Back in 2021, China accounted for more than 20% of Nike'
Philippe MEDA
Apple is playing a dangerous game of chicken with Europe
Apple's new AI features, known as Apple Intelligence, along with
Grey swans are hitting the real estate market
One of the most useful concepts you need to deal with the
🟢 9 Strategic insights for 2025 - 5. Pricing radicalization and the fight for relevancy
The core insight
Fair warning: this week's insight will be
McDonald’s hits the brakes on AI Drive-Thru Orders
Since 2021, and in close partnership with Microsoft, McDonald’s has been
🟢 9 Strategic insights for 2025 - 4. Hype, volatility, and short-termism as the new norm
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
Apple and AI, what's going on?
Two days ago, Apple announced that it would integrate artificial intelligence deep
8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)
If I haven't cried out loud about China becoming a
Is the Citroën Oli doing something shockingly clever in the automotive market? (maybe)
Citroën presented a few months ago a new small pickup concept car.
Geopolitics reality check
Since I've been addressing the elephant in the technology and
🟢 Quick service announcement...
My next two weeks in June are pretty busy as they always
AI killing the web might be the best opportunity of the last decades for branding
Last July, I was writing about the death of the web. I