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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

We dream of HER, we fear HAL… but we’ll get SAP

We dream of HER, we fear HAL… but we’ll get SAP

Like Sam Altman, we dream of HER. You know, Scarlett Johansson’s voice, the gentle omnipresence of an AI that anticipates our needs, laughs at our jokes, and understands our deepest aspirations. A technology that feels like companionship. And like Stanley Kubrick, we fear HAL. The archetype of the cold,

AI innovation isn’t one-size-fits-all

AI innovation isn’t one-size-fits-all

Google rolled out its flagship healthcare AI, Med‑Gemini, with fanfare, until a board‑certified neurologist publicly called out a major screw-up: the AI “invented” a brain structure called the “basilar ganglia” (seemingly confusing the basal ganglia with the basilar artery). Google’s healthcare AI made up a body part

Strategyzer and the Dunning-Kruger effect

Strategyzer and the Dunning-Kruger effect

There's something no one really says out loud in the innovation field: Strategyzer's tools are at best a mixed blessing; oftentimes just a pain in the ass. The short version is that spending a few hours filling in a Business Model Canvas (BMC) will give you

Consulting as Gen X: Is being the “Lost Generation” a secret weapon?

Consulting as Gen X: Is being the “Lost Generation” a secret weapon?

Don't ask why (or blame my age), but I was pondering yesterday whether there was any value in being a Gen Xer in the consulting business. Remember who we are? Probably not. That's our feature as a generation. Always forgotten. We are the generation that got

Navigating high uncertainty markets

Navigating high uncertainty markets

An interview with KEDGE Business School back from 2021 about the COVID crisis that still sounds about right to me if you change COVID for Trump, Taiwan, Gaza, Ukraine, or AI...

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

In 2002, Citigroup — fresh from a merger between Citicorp and Travelers Group — hired Pentagram’s Paula Scher to design their new logo. Classic corporate brief: millions at stake, layers of stakeholders, and a brand too big to fail. Scher walked into the room, listened, and then sketched the entire idea