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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Apple and AI, what's going on?

Apple and AI, what's going on?

Two days ago, Apple announced that it would integrate artificial intelligence deep into its mobile OS. They call it Apple Intelligence because, well, Apple has to be Apple. The headline is that Siri will get some IQ points back and will eventually act like what we expect from a standard

8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)

8 Lessons on how China won the EV war years ago (and how Europe could learn a few things about it)

If I haven't cried out loud about China becoming a leader in battery technology and scale of production for years, no one has. Fast-forward to 2024, and incumbent industries in the West can only cry for tariffs and import regulations to try to save some of their market

Is the Citroën Oli doing something shockingly clever in the automotive market? (maybe)

Is the Citroën Oli doing something shockingly clever in the automotive market? (maybe)

Citroën presented a few months ago a new small pickup concept car. As I always remind you, I have a reason for being (morbidly?) fascinated by automakers. I'm not working that much in the automotive sector, but I always care about it, as automakers are quite the big

Geopolitics reality check

Geopolitics reality check

Since I've been addressing the elephant in the technology and innovation room more and more, I thought it would be fair to share what I had in my news stream this morning while waking up... This is the exact moment in markets (and here, history) where weak signals

AI killing the web might be the best opportunity of the last decades for branding

Last July, I was writing about the death of the web. I wasn't alone and it wasn't the first time someone would dare type these oh-so provocative words. The web is dead. Long live the internetThe web -- not to mention social-media apps -- has been