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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

What is a future-driven corporate culture?

What is a future-driven corporate culture?

Understanding what is a corporate culture in a way that is both clear and practical is not an easy task. When describing what is a future-driven culture, there's probably not much that can top Steve Jobs in 1983: Apple strategy is really simple. What we want to do

Meta’s Orion is another nail in the coffin for mass-market AR/VR (for now)

Meta’s Orion is another nail in the coffin for mass-market AR/VR (for now)

A year ago, pretty much date to date, I was asking "the only question about virtual reality," which at the time was how long it would take to get AR/VR/XR glasses that don't look like a space helmet. Yesterday, Meta started to disclose an

Star Wars has been shot on an iPhone (close enough)

Star Wars has been shot on an iPhone (close enough)

In 2007, I discussed how human brains can't compute Moore's law and, in general, any exponential change. Moore's law, being famous since the late 70s for describing how computing power doubles roughly every year and a half for the same cost, has been one

State of AI with Google Notebook: will we escape the big enshittification?

State of AI with Google Notebook: will we escape the big enshittification?

I am not very much sharing all the AI tools I've been testing these last months, nor the ones I currently use. That being said, I found the latest Google tool, Notebook, quite illustrative of the current state of AI. Notebook is designed as a sort of mood

Are you working on 80%-OK or 99%-OK problems?

Are you working on 80%-OK or 99%-OK problems?

Another concept I’ve been mulling over this summer is the distinction innovators face between problems that can afford to be mostly solved (80%-OK) before delivering their core value and those that demand near perfection (99%-OK). Take self-driving cars, for instance. Back in 2018, I predicted they’d

The Splintering of the iPhone

The Splintering of the iPhone

The iPhone experience in Europe is becoming more flexible and feature-rich, largely due to regulatory pressure pushing for greater consumer choice. Meanwhile, users in other regions, including the US, see fewer options. Europe is getting features like third-party app stores, custom browsers, and the ability to replace default apps, creating