A quick recap on luxury
I don't write enough about the luxury market, although when I look back at all those years, I've been pretty active on various (always exciting) missions. The sector's need for secrecy certainly doesn't help. But also, I'm coming at it from an outsider's perspective, not a luxury specialist per se. I can't escape thinking that there's an added value to that, as I tend to look at risk and opportunities with a more systemic perspective. But still, I try to be very specific about writing anything about it.
In any case, I intend to get a bit more into the topic in the next weeks and wanted to collect a few of my previous articles on the subject for future reference. If you're interested, here they are...
On the ongoing tech vs. luxury conundrum:
Philippe MEDA
On the innovator's dilemma applied to watchmaking.
Philippe MEDA
The original 2015 article in French, landed me my first mission with CHANEL, I believe...
Philippe MEDA
Trying to make sense in granular terms of the different forms of mixing oil and water.
Philippe MEDA
Certainly one of the articles I wrote, I love the most āŗļø
On changes in business models being the most challenging endeavor for luxury brands:
Philippe MEDA
Recent moves on secure the largest part of the luxury market that brands usually don't want to touch or even consider...
Philippe MEDA
Interesting and polarising move from Swatch trying to make brand association in a fun way.
On China being the most significant luxury market and certainly the least predictable:
Philippe MEDA
What if your largest market was the most volatile and unpredictable?
Philippe MEDA
Exploring the next retail experience in China part 1.
Philippe MEDA
And 2.
On adjacent markets signaling trends for luxury:
Philippe MEDA
Travel retail is another core luxury market that is flying under the radar (yes, pun intended).
Philippe MEDA
On the risks involved of trivializing your core value for more land grab.
