🟢 9 Strategic insights for 2025 - 4. Hype, volatility, and short-termism as the new norm
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
The core insight
Growing market volatility driven by technology, geopolitics, climate, and macroeconomic factors will contrast more and more with the relative stability we have had since the 2008 crisis. Navigating this volatility requires adopting a two-speed mindset—balancing short-term adaptability with medium-term strategies—and building optionality through new markets, R&D, and partnerships. Microsoft's approach, investing in diverse sectors and strategically consolidating around AI with OpenAI, exemplifies how maintaining multiple paths and focusing on promising opportunities can effectively manage volatility and drive growth.
