2020 China Market Report

Totem Media has had the finger on the pulse on the Chinese market for quite a few years now. I never worked with them, but their insights on the evolution of China as a leading digital market are always spot on. Here’s their latest 148 page report covering key trends on:

• Consumer spending/confidence
• Brand ROI challenges
• Opportunities in Lower Tier Cities
• China’s changing media landscape
• The growing importance of CRM
• Livestream Selling, KOLs and branded video
• Lessons to be learned from DTC brands