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Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!

Jaguar has recently changed its logo: As you can imagine, since a few weeks ago every self-proclaimed brand expert, designer, and marketer is freaking out, endlessly explaining how the very conservative UK automotive maker bought by Tata in 2008 has just lost its soul. Even worse? They launched a teaser
Philippe MEDA 10 May 2025
Innovation groundhog day: Why corporations keep forgetting what they learn

Innovation groundhog day: Why corporations keep forgetting what they learn

Philippe MEDA 08 May 2025
🟢 Brainstorming never worked (and it's OK)

🟢 Brainstorming never worked (and it's OK)

Philippe MEDA 07 May 2025
Mistral gagnant?

Mistral gagnant?

Philippe MEDA 30 Apr 2025
A talk about Kodak...

A talk about Kodak...

Philippe MEDA 30 Apr 2025
🟢 NASDAQ is the operating system of innovation—and Europe still doesn’t have one

🟢 NASDAQ is the operating system of innovation—and Europe still doesn’t have one

Philippe MEDA 29 Apr 2025
Greed will end up solving climate change

Greed will end up solving climate change

Philippe MEDA 24 Apr 2025
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